National Cricket Activation

The cricket activation with 12.000 participants in 15 cities was the first initiative of the Saudi Government in that scale for cricket and a major success.
SportsHub partnered up with Saudi Cricket Center the undisputed cricket powerhouse in the kingdom with groups in all major cities and a swiss watch like organization.
The program was initiated by the Ministry of Human Resources with the objective to raise the quality of life of the expat community and was delivered through the Sports For All Federation.
Together with Saudi Cricket Center we delivered an open tournament, a school program for boys and girls and we went into labor camps with different cricket activations.