SportsHub | WHO WE ARE
SportsHub is a Saudi sports agency specialized in designing and delivering sports activations and programs from grassroots to sports entertainment.
All solutions are tailored to the local market. We are utilizing local resources and talents in combination with international best practice, know-how and expertise.

SportsHub was founded by two sports enthusiasts with the main objective to cater the demand for recreational and grassroots sports in Saudi Arabia. Dr. Badr Alshibani is a serial entrepreneur who pioneered in the field of female fitness in the Kingdom of Saudi Arabia, passionate climber and social media influencer for a healthy and active lifestyle. Simon Mueller is a German sports expert with over 20 years experience in sports development and mass participation sports events. Simon was leading the programs and events department in the Ministry of Sports/Sports for all federation in Saudi Arabia for 4 years and is a passionate runner, cyclist and basketball player.
WHO ARE WITH US
Our International Partners






WHO ARE WITH US
Our Clients and Project Partners





As a mountaineer and pioneer in women’s fitness it is my passion to make sports accessible to more people in Saudi Arabia. Now it’s the right time to support the demand of innovative community sports for everyone in the Kingdom!
I‘m thrilled to be on the ground and deliver our programs with an amazing team and great partners. Nothing is more rewarding than seeing people active with fun and excitement and being part of a bigger movement!
OUR Vision
SportsHub will be one of the main private sector contributors for the Vision 2030 active society and the quality of life program in sports in Saudi Arabia.
OUR MISSION
SportsHub is a leading sports agency in Saudi Arabia in creating and delivering sports programs for everyone.